Reopening Your Small Business – Guide To A Fresh Start

How is the reopening going for your small business during these tough times? Just as it is for many businesses, it will be hard to pick up where you left when you start, but you can be fully prepared and give your best to be back in the game. For a start, the best thing is to make an honest evaluation of what is feasible for your business given your resources. For instance, make a plan of how you will allocate your budget, how you will adapt your workplace to the state…

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How To Market Your Local Business?

So you are opening a new business, store or a coffee shop in a local community! The customers can be delighted to experience something new, but how do you build a long lasting relationship with them? Also, when there are competitors in the neighborhood, how do you join the community smoothly? Show your presence and make new friends. The first thing to do is to directly get involved with the local community, make friends and let them appreciate your business. You can do this by dropping off a few complimentary coffees to…

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4 Steps To Market Your Small Business On A Budget

Marketing is a crucial part to every business to differentiate from competition but it can occupy a large share on your business financials. Promotions help to showcase the benefits of the product or service whereas online marketing can be a life saver for small businesses that would like to reach a wide audience and communicate their brand. This post will give you some tips on how to market a small business on a budget. Offer coupons and give aways. Let potential customers experience your product or service before they purchase it. This…

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4 Advanced Social Media Strategies For Small Businesses

Followed the guidelines in the previous post to set up your social media and started with awesome content? Here are some advanced and detailed tips on how small businesses can use different social media platforms as instruments to convey their messages, engage and interact with customers. So, what are the real social media tips that truly help your business grow? First, choose and stick to the right channel that is performing the most for your business. While having many social accounts seems to be beneficial, focusing on the one platform that has…

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6 Steps to Build a Website

What is right at top of your to-do list when you are starting your own small business? Yes! A website! This is the first place where you market yourself and leave a first professional impression. But where to start in this jungle of information overall in the internet? First get a domain name. Then find a hosting provider that provides a free SSL certificate, which will save you hours of customer service and money. Unfortunately some providers still offer this as an add-on service so keep an eye on that. Second, install…

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Social Media Marketing Tips For Your Business

Many small and local businesses manage their social media by themselves with the advantage to cut costs and grow digital presence organically. With some audience targeting and quality content, businesses can build loyal followers resulting in prospects, leads and future customers. Some questions for you as a start: First thing to consider is to determine your goals. What would you like to achieve with your social presence? New customers or creating brand loyalty with your current customers? What are your resources? Do you already have content and strong images in place to…

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Why Boutique Marketing Is Good For You

The most up to date definition of "boutique" is a small establishment that sells highly specialized products or services. This is exactly the core of Uniq's bottom line, focusing on specialized, customized and unique marketing services. Boutique marketing means a more individualistic approach to other businesses unique needs and products. It also means flexibility and the adaptation to change to customer requests. As opposed to readily made solutions for every client, boutique and small agencies specialize in creative, disruptive and cutting edge solutions that are tailor made to customers' products and services.…

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