Marketing is a crucial part to every business to differentiate from competition but it can occupy a large share on your business financials. Promotions help to showcase the benefits of the product or service whereas online marketing can be a life saver for small businesses that would like to reach a wide audience and communicate their brand. This post will give you some tips on how to market a small business on a budget.
- Offer coupons and give aways. Let potential customers experience your product or service before they purchase it. This way, you can expand your customer base and generate return visits.
- Cross promote with other businesses. By finding local businesses that have customers of your target audience, you can reach new people or strengthen your presence to your current clients. You can offer coupons through other business, be present with posts on their social media, use backlinks through their website, or do guest blogging for free exposure to your business.
- Encourage user generated content and referrals. Customers trust people they know over brand messaging. Encourage them to post their experiences on social media using your products by tagging you our create a specific hashtag just for this occasion. Ask your customers simply for a referral or launch a referral program with an incentive for them.
- Grow your online presence with blogs, strategically chosen social media platforms and most importantly with your website. Your page doesn’t have to be complicated to convey your message. The key here is to have a chance of appearing in local search results so that your potential clients can find you just with simple keywords.
Marketing doesn’t have to be expensive. It is more about the time and effort you put into building and strengthening your relationship with your customers. What are your cost effective marketing tactics to market your brand?
