Followed the guidelines in the previous post to set up your social media and started with awesome content? Here are some advanced and detailed tips on how small businesses can use different social media platforms as instruments to convey their messages, engage and interact with customers. So, what are the real social media tips that truly help your business grow?

First, choose and stick to the right channel that is performing the most for your business. While having many social accounts seems to be beneficial, focusing on the one platform that has the most web traffic will bring the most potential to bring sales. Use the other platforms to cross promote and backlink to your focus channel. This will keep you continuously adapted to the ever changing algorithms.

Second, engage with your followers and interact with them. Many businesses focus on promoting and marketing their services and products rather than communicating with their followers. Be the one who starts conversations with them and builds relationships with them.

Third, follow and engage with micro influencers. Just as it is the most important thing to find a niche for your business, it is also crucial to find niche micro influencers as they are more engaged with the creators and look for mutual benefits. For example, if you are a coffee shop, look for cafe-hunter and trend-setter food bloggers. This will help boosting your ROI by focusing on your niche rather than losing track in the broad audience.

Finally, do competitor analysis in order to do self-analysis. See what is working and not working for them. Learn from their mistakes or successes and think how you can adapt those strategies to your channels.

What are your social media strategies that work? Do you already have a pattern and your signature?

Cheers to a successful 2020 with unique strategies!