Many small and local businesses manage their social media by themselves with the advantage to cut costs and grow digital presence organically. With some audience targeting and quality content, businesses can build loyal followers resulting in prospects, leads and future customers. Some questions for you as a start:

First thing to consider is to determine your goals. What would you like to achieve with your social presence? New customers or creating brand loyalty with your current customers?

What are your resources? Do you already have content and strong images in place to support your claims?

Do you know your audience? Which target audience would you like to sell your products or services? When is your audience online? Have you considered about creating a schedule?

Are you focusing on quality or quantity? Can your follower base relate to your content? Is it fresh, up to date and interesting to them?

There are many ways to grow your follower base organically before promoting your business profile. Adapting to ever changing instagram algorithms and doing targeted marketing can do wonders.